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So how do you avoid blacklisting when you're doing SEO?
Well, there are two kinds of SEOs. There's a black hat and then there's a white hat. You can probably take a guess that Google likes white hat and they hate black hat.
Black hat is people who steal content, they're scraping websites, they're buying links.
On the flip side, white hat SEO is writing amazing content, creating an amazing website that has great user experience and always putting the user first. your website very rarely will ever get penalized and you don't have to worry about Google algorithm updates.
Now, to get into the specifics, the first thing you want to look at to improve and to make sure that your website isn't going to get hit by any Google algorithm updates in the future is to first look at your time on site.
Within your Google Analytics, it'll show you your time on site. The closer you can get that number to, let's say, two minutes/three minutes the better off you are. If that number's under a minute, it shows that most people don't care to be on your website.
The second thing you need to look at is your bounce rate. The lower that number, the better you are.
If people are just coming to your website and bouncing off, especially within a few seconds, it tells search engines like Google that, hey, this page isn't relevant. I didn't find what I'm looking for, so you shouldn't rank it anymore. You don't want that.
So, if you continually decrease your bounce rate, and the way you do that is making sure you use large fonts, that way your content is easier to read. You make sure you focus on what the user is coming to your website for.
So, if you're an e-commerce site, you showcase the product. If you're a blog, showcase your blog content. Doing those simple tweaks will decrease the bounce rate. Or, if you have a website, make sure it's mobile compatible.
More than half the traffic these days coming from search engines are typically from mobile devices. So making sure your website is responsive and mobile compatible will help decrease your bounce rate.
When you start doing those things, you'll notice that it's a lot harder to get penalized. And last, but not least, this is the third thing you really need to focus on, is make sure you continually put the user first.
I know I mentioned this, but I can't emphasize it enough. And you want to do this by going through your website and recorder, being like, what content pages should we update because they're outdated?
Is our user experience better than our competition? Can we do anything else to delight our users and make sure they want to come back and tell others about our site?
I know some of those things are really hard to measure but, if you just survey people and you talk to them, and you get their feedback, you can make your site more user-friendly.
And, when you do those things, it's very rare that your site will get penalized.
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